Friday, November 22, 2013

Section 01: Time and Experiencing Print to Digital Media

Time is depicted in describing both (print and digital) media’s emergence within society, along with GENERATORprinthouse’s approach with digital publishing during the IMPACT printimaking conference and the City of Dundee.
I read the section, The Internet vs. the Printing Press, from a paperback printed version of John David Ebert ‘s book, The New Media Invasion. This method of reading Ebert’s theories follows suit with his concern of the vanishing forms of media. His descriptions of these fading versions are aimed toward the idea of being nostalgic events where types of media were obtained in specific physical spaces. These former places included copy centers, such as Kinko’s, Tower Records music stores, and the questioning of the still existing bookstore.[1]
My duration on the planet has given me the experience to be able to say I have made photocopies at a 24 hour accessible Kinko’s, hung out with friends and purchase cassettes at Tower Records (and probably bought my first music CD’s there) and I still visit book stores (small used and corporate retail names). With the recent opportunity of being a presenter at IMPACT International Printmaking Conference, I was able to attend events at the Print Festival Scotland that corresponded with the conference’s mission. An artist-supported organization’s specific project was organized to examine the visual arts role in analog and digital media.
The space of GENERATOR Projects was transformed into an in-house press facility entitled GENERATORprinthouse. GENERATOR Projects is a space for artists to carry out the production of experimental ideas rather than the singular idea of an exhibition space. The concept for the press facility drew a link to the roles of the printing press and its introduction of mass communication and digital media’s influence on globalize communication. During the time period of the print festival, writers and artists were invited to contribute to the content for an Internet based irregular e-paper.[2]
The section, The Internet vs. the Printing Press, made me consider the beginning concepts of the GENERATORprinthouse. Ebert’s main argument is to dissuade the reader from the continuous analogies that relate to the social impact of the printing press and the Internet.[3] Ebert’s research that regards the aspect of time to the two forms of media refers to Elizabeth Eisenstein 1970’s argument. Eisenstein’s research with the printing press and the effects on society from the time period of 1400 to 1600 is an involvement that took a century and a half.[4] Ebert continues with the details of the historical linear consistency of the transformation of “print” within society. He does not offer any comparisons of print and digital, but is direct in pointing out what has emerged from the Internet is discontinuity. Ebert’s has declared the Internet’s alteration to the perception of media is catastrophic and estimates that it has occurred in fifteen years.[5]
To define discontinuity toward the Internet’s effects on society are its disruptions with the structures of the diversity of media and this will be focused on in section two’s blog post. As for the time period of the GENERATORprinthouse what has been published on the Internet are the downloadable PDF versions of the e-papers during the Print Festival Scotland. Accompanying the established website was a blog site that offered the IMPACT conference attendees opportunities to contribute their perspective toward the examination of the visual arts role with conference or the print festival events.[6] 
These PDF versions of a limited edition of e-paper’s do have the capability to be printed as well as archived as an event that occurred during the 2013 print festival. The GENERATORprinthouse established a short-term paperless content press facility. In addition and referring back to Ebert ‘s concept of specific physical spaces becoming nostalgic this can be applied to the press facility or newsroom idea. The physical space of a press facility is becoming more and more mobile by using Internet capabilities of production and distribution of information, while writers or contributors are spending less time in just one space. This is demonstrated by the GENERATORprinthouse daily rotation of the visiting press team.[7]
One element that is absent from Ebert’s research with time between the two medias is the idea of travel within the two specified time periods. I am not referring to how information is traveling, which has been defined earlier in this post by print and the digital cultures. I am considering the contemporary transportation of people. People have the capability in the 21st Century to travel quicker to places or spaces than the 1400’s to 1600’s. People are producing and distributing the information. They are carrying a different style of material culture to transmit information, which are mobile digital devices instead of printing presses. Ebert ends the section, The Internet vs. the Printing Press, by titling the Internet “nomadological technology.”[8] 
For the printhouse project, digital media presents a convenience of open access for the traveling conference attendees to return and review the Internet site. The future intentions of the printhouse project were for the Dundee art community to utilize the established website for a continuous dialog concerning art related activities. With my recent readings and visiting the short-term press facilities at Generator Projects, I am curious for who or when the project will be revived. The Generator Projects performs in a manner of postmodern ideals of many voices to conceive the operation of their organization. Similar to the GENERATORprinthouse rotating press staff, Generator Projects ensures their continuation with a rolling collective of committee and volunteers who dedicate two years of time facilitating the organization.[9] For the 2013 Print Festival Scotland, GENERATORprinthouse contributed to the inquiry of publishing with digital media. 

[1] John David Ebert, The New Media Invasion (Jefferson, McFarland & Company, 2011) 6 - 8
[3] Ibid 10
[4] Ibid 10 -11
[5] Ibid 10 - 11
[8] John David Ebert, The New Media Invasion (Jefferson, McFarland & Company, 2011) 12 - 13
[9] [Accessed: July 24, 2013].

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