Saturday, July 27, 2013

Video as Research with a 60 Second Time-Frame

             
           This blog post continues the dialog and investigation of video as research with the use of multi-media forms and interdisciplinary practice. I will be acknowledging an example from my “fieldwork”, while representing the content with the medium of video and a 60 second format.
            My interest in the use of the “60 Second Testimonial” video format was for the time frame and the structuring of the content of the video. The “60 Second Testimonial” is similar to the concept of the elevator speech. The format refers to a short direct message pertaining to a product or specific identity of a person or company. The majority of examples defining a “60 Second Testimonial” on the Internet reference the video format with marketing methods for a product or a specific service industry.[1] 
            One example from my Internet searches is a YouTube promotional video from a marketing company.[2] I will focus on the description in the promotional video concerning the communication aspects of video as a medium. The spokesperson’s description of the medium of video is a combination of visual, auditory, and emotional connections. This combination in video is intended to convey complex descriptions with less difficulty. The medium of video has the ability to represent the majority of the non-verbal communication aspects through tonality, pacing, and conveying of emotions.[3] The non-verbal communication method’s develop a specific message, but allow the viewer to enter and understand the product or social industry.
            My version of the “60 Second Testimonial” format demonstrates an example of my “fieldwork” with the duel roles as participant and ethnographer in my ethnography process. The intent with the use of the format is to expand upon my first video as a research example, which was presented in the April 10th, 2013 blog post, Video Research and Interdisciplinary Practice. The 60 second format has extended the concept of video as research by including audio, the role’s perspectives, and sharing a range of details that pertained to this specific “fieldwork.”
            I have presented the video as research, Example of "fieldwork", in a separate blog post, because the video format is intended to stand alone with minimal text. This presentation style is not implying a reduction of accompanying text with media forms that are presenting the research processes. The use of video in the 60 second format is contributing to my continuation of a dialog with the medium of video concerning one of the “gray areas” of interdisciplinary methods and art-based research.
            The dialog is extended with another media source and the presentation platform of social media. My blog format offers a presentation of the narrative of my interdisciplinary practice, as well as opportunities to use various media’s to form a post-modern identity. The post-modern identity is developed with a variety of narratives that are performed and presented with various forms of media on a blog.[4] With this specific example of “fieldwork” a variety of narratives is created with my working roles in the ethnography process.[5] The process produces knowledge for a video clip’s inclusion to a collection theme, as with this example for the Interaction with Color Collection.            
            The focus on conducting “fieldwork” is why I decided to shoot the video on a white background. Currently, my research with social interaction between a person and object hasn’t included background information pertaining to types of environments. The concept for documenting my engagement with this example of “fieldwork” is similar to my description of how I restage the subject matter for the collections video clips stated in the April 10th, 2013 blog post. The blank white background and framing of the documentation offer a focus on the roles and the objects involved in the example of “fieldwork.”
            The “60 Second Testimonial” video format does demonstrate a higher control over the production of content. My first video as research focused on the act of restaging for the “collection” project. The first video is dependant on the accompanying blog post to understand the narrative being presented. The 60 second format supports the presentation of the multiple layers of the research process, along with the post-modern identities involved.


[1] http://minutemanvideo.com [Accessed: July 15, 2013].
[3] Ibid
[4] Gill Kirkup, ‘Academic Blogging, Academic Practice, and Academic Identity ‘, London Review of Education, Volume 8, No. 1 (2010): 4

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