Saturday, July 27, 2013
Video as Research with a 60 Second Time-Frame
This blog post continues the dialog and investigation of video as research with the use of multi-media forms and interdisciplinary practice. I will be acknowledging an example from my “fieldwork”, while representing the content with the medium of video and a 60 second format.
My
interest in the use of the “60 Second Testimonial” video format was for the
time frame and the structuring of the content of the video. The “60 Second
Testimonial” is similar to the concept of the elevator speech. The format
refers to a short direct message pertaining to a product or specific identity
of a person or company. The majority of examples defining a “60 Second
Testimonial” on the Internet reference the video format with marketing methods
for a product or a specific service industry.[1]
One
example from my Internet searches is a YouTube promotional video from a
marketing company.[2] I will focus
on the description in the promotional video concerning the communication
aspects of video as a medium. The spokesperson’s description of the medium of
video is a combination of visual, auditory, and emotional connections. This
combination in video is intended to convey complex descriptions with less
difficulty. The medium of video has the ability to represent the majority of
the non-verbal communication aspects through tonality, pacing, and conveying of
emotions.[3]
The non-verbal communication method’s develop a specific message, but allow the
viewer to enter and understand the product or social industry.
My
version of the “60 Second Testimonial” format demonstrates an example of my
“fieldwork” with the duel roles as participant and ethnographer in my
ethnography process. The intent with the use of the format is to expand upon my
first video as a research example, which was presented in the April 10th,
2013 blog post, Video Research and Interdisciplinary Practice. The 60 second format has extended the concept
of video as research by including audio, the role’s perspectives, and sharing a
range of details that pertained to this specific “fieldwork.”
I
have presented the video as research, Example of "fieldwork", in a separate blog post, because the video
format is intended to stand alone with minimal text. This presentation style is
not implying a reduction of accompanying text with media forms that are
presenting the research processes. The use of video in the 60 second format is
contributing to my continuation of a dialog with the medium of video concerning
one of the “gray areas” of interdisciplinary methods and art-based research.
The
dialog is extended with another media source and the presentation platform of
social media. My blog format offers a presentation of the narrative of my
interdisciplinary practice, as well as opportunities to use various media’s to
form a post-modern identity. The post-modern identity is developed with a
variety of narratives that are performed and presented with various forms of
media on a blog.[4] With this
specific example of “fieldwork” a variety of narratives is created with my
working roles in the ethnography process.[5]
The process produces knowledge for a video clip’s inclusion to a collection
theme, as with this example for the Interaction with Color Collection.
The
focus on conducting “fieldwork” is why I decided to shoot the video on a white
background. Currently, my research with social interaction between a person and
object hasn’t included background information pertaining to types of
environments. The concept for documenting my engagement with this example of
“fieldwork” is similar to my description of how I restage the subject matter
for the collections video clips stated in the April 10th, 2013 blog
post. The blank white background and framing of the documentation offer a focus
on the roles and the objects involved in the example of “fieldwork.”
The
“60 Second Testimonial” video format does demonstrate a higher control over the
production of content. My first video as research focused on the act of
restaging for the “collection” project. The first video is dependant on the
accompanying blog post to understand the narrative being presented. The 60
second format supports the presentation of the multiple layers of the research
process, along with the post-modern identities involved.
[3] Ibid
[4] Gill Kirkup, ‘Academic Blogging,
Academic Practice, and Academic Identity ‘, London Review of Education, Volume 8, No. 1 (2010): 4
[5] http://carrieidaedinger.blogspot.com/2012/07/roles-within-ethnography-stages.html
[Accessed: July 13, 2013].
Thursday, July 11, 2013
Update: Local & National Print Media Observation
I
stated in my June 26, 2012 blog post that the Times-Picayune transition would
be a good observation for my print media culture research. Considering another
newspaper company’s activities toward moving digital broaden my research for
the Coupon Collection’s
longevity, since my local paper has not changed the number of printed daily
papers being offered and has weekly subscriptions for print version and the
Internet based news.
The
New York Times article mentions two motivations for the Times-Picayune to
return to a daily printed version, which are that advertisers are not
interested in online marketing for their products and the competing newspaper, The
Advocate, is offering New Orleans residents a daily printed paper.[2] In January 2013, the CBS TV News
Program 60 Minutes did a segment on the Times-Picayune. The online video version of the segment presents the newspaper’s history, Internet access within
the New Orleans community, and discusses the transition with present day print
media.
The
news of the Times-Picayune returning to daily print versions adds an incentive
to question the development of the print media transition. An American Press
online article outlined the availability of the print version’s location sites
in New Orleans and which days were for home delivery, but no other mention of
possible longevity in the outcome of this decision.[3]
This blog post will be a yearly update for my print media observations, since
there are not enough details within the two articles and video segment to
determine the status of the transition’s progress.
The
tally for the June 2013 segment of the Coupon Collection is 1205.
[3] http://www.americanpress.com/Times-Picayune-back-to-daily-print-publishing [Accessed: July 11, 2013]
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