At the end of 2015 this blog will be inactive. This blog was utilized to post my experiences, preliminary research and the process of my interdisciplinary practice. The four year content of this blog, from 2011-15, concentrates on forming my Internet-based collection project. The postings pertaining to research or involvement with individuals/ institutions with aspects of the collections do not intend to be disrespectful of the history or present public institution/ museum practices.
marks one year into the collecting process, which has brought development to
the scope of my collection. My interdisciplinary practice contributes to the
approach of the methods employed for collecting and managing of the collection.
The documented management of the collection indicates longevity within the act
of collecting through academic and experiential research. Outlined below are
some of the main areas that I am reflecting upon during this one year time
period. This occasion to consider these approaches demonstrates other future
progression of knowledge and forms of presentation for the collection.
·Methods and Interdisciplinary
material culture methodologies that I employ to form and manage my collection
have evolved over this year. The preliminary research of objects and the
corresponding roles used within my observation research, “fieldwork,” persuades
the forming of the visual ethnography methods employed. As each collection
developed, alterations to these methods were made with consideration of
experience and research. Currently, I am working on an essay from my perception
as artist using the visual ethnography methods. The interdisciplinary approach
will reflect on the challenges of borrowing material culture methods and the
work process of using these methods instead of a completed project. This offers
further investigation of the use of interdisciplinary practice within the fine
art discipline and my personal collection project.
·Exhibits and Restaging
The coupon collection was displayed from June 4 –
August 17, 2012 at the Newark Free Library (Newark, DE). This is the first
restaging in a public institution that invites proposals for private
collections to be presented to their library patrons. The images and the
exhibit statement can be view on the website. Future opportunities to restage
the collection have been proposed to several different venues of public
institutions. I am currently waiting for responses.
·Accumulation and the Archive
Accumulation throughout the year of the video
segments of the collection made me consider the website presentation of them.
As the accumulation of the video clips lengthened the video playing time, I
took into consideration the viewer’s time in viewing them. The collection is
presented with the most recent additions of the collection along with each of
the collections in their entirety to offer options for the viewer.These video clips are archived separately,
because of future possibilities of restaging beyond my website
Interaction With Color
Inquiries for subjects along with documenting the
social interactions between them (people) and objects are a continual process.
There have been indications were the inquiries reach fruition, such as the
luncheonette owner and his hand operated industrial can opener. These inquiries
to participate in the ethnography process have been proceeded with posting on
internet community classifieds and word of mouth through personal network
affiliations. The challenges with working through this process of making
contacts are tolerating the spam emails received from the classified websites
that have no outcomes and to accommodate scheduling needs for everyone involved
in the process.
observation of print media’s transition is from recent e-news articles that are
reporting a shift in the means of distribution of printed retail advertising
inserts. The business deal from a leading direct-mail company is relevant to
the transition in print media culture and the future of my coupon collection.
This acknowledgment of an aspect of print media culture’s transitional process
contributes to the printed coupons longevity.
Communications has a business partnership with the United States Postal Service
(USPS). The deal is aimed to increase Valassis’ mailings of ad circulars by a
million pieces of mail within the next year and is estimated to bring $15
million dollars over a three-year period to USPS.
Valassis Communications is one of the leading corporations in the marketing
service industry as well as a distributor of coupons. The company deals by
means of postal mail, newspaper, and internet.
The transition in the print media culture, especially with newspapers, has
contributed to the Valasis Communications business deal with the USPS.
e-article Newspapers and the Postal Service, Both Struggling for Survival,
Wage War on Each Other in the Tech&Trend section of the International Business Times focuses on the similarities of newspapers and
USPS. Both have struggled to adapt to electronic communication, and rely
heavily on advertisers for an income source. As the article’s title expresses,
a tight market has placed these traditional allies of print media in a position
to become competitors. Newspapers and the USPS share an advertiser driven model
that has maintained an income and provided services, for next to nothing, that
have provided a communication source for Americans to stay informed and
Newspapers have not shifted to be completely online because of the revenue from
advertising circulars in the Sunday editions.
attention to the advertisers needs was referred to in my blog, Local &
National Print Media Observation
on Tues. June 26, 2012. I specified an NPR interview with Times-Picayune
reporter, Mark Schleifstein and his mention of the “unknown” with the
transition in print media culture. He relates these concepts of the unknown not
only to keeping an audience with the new products (internet base), but also the
effect of keeping the advertisers happy with the new products. I continue in
the June 26th blog post with my Print Media Coupon as Artifact essay that sites a 2008 MSN Money article that
about 75% of coupons are issued in the Sunday paper as well as grocery and drug
companies that have no plans to stop printed-paper coupons until consumers
further use of the e-coupons. My references not only related to Schleifstein’s
comment, but also the business deal between Valassis Communications and USPS.
The agreement not only produces a well-needed revenue for the USPS, it provides
Valassis Communications with a distributor that is focused on print media
Newspaper Association of America (NAA) is stunned with the deal that will
create an “anti-competitive” environment, according to the International
Business Times article. The
newspapers will lose advertising dollars to the competitor (USPS) with the
direct mail service.
The New York Times e-news article ends with a post office statement that the
deal will help with the mail service and not harm newspapers revenue. The
statement continues with the ad circular that is distributed by the mail
service would be from national retailers and would not include ads from regional
or local advertisers.
my experience of receiving coupons in the postal mail and through my local
paper, there is a dissimilarity of the type of distribution that is mentioned
in the New York Times article. These categories of national and regional/ local
retailers are implying a “cut and dry” idea of division between newspaper and
postal mail delivery. I receive three styles of ad circulars or coupon base
content from my postal mail delivery. I do receive a Valassis Communications
style ad circular each week, which is its consumer brand RedPlum.
RedPlum presents a packet to my area of local and regional grocery store ads as
well as national and local restaurant coupons. Other distributors of local
business coupons are the Clipper magazine, which is an ad booklet, and I
receive an envelope of savings from ValuPak. The envelope contains single
printed sheet ads with local coupons to use in my local county within my state.
I would estimate that I receive as many local coupons from the postal mail as I
do with my local newspaper. This dissimilarity from the postal service
statement in my area could have many contributing factors. Such as the postal
service direct method of distribution of print media and my local paper raising
the price of the print edition. These are assumption since my research has not
gone in the direction of local business means of advertising.
Valassis Communications business deal with the USPS is a demonstrated act
toward the longevity of the print media coupon. Since I receive a Valassis
Communications style ad circular I will look for any new inclusions to the
style I have been receiving for a year. This deal brings new questions to the
newspaper industry for the products they will be offering to their advertisers.
The deal contributes a new insight to the print media culture transition.
Currently for the collecting process of the coupon collection this is an
indication of another transitional point beyond the visual image of a print
media coupon and a QR code.