Sunday, February 5, 2012

Transition for Local Print Media

Sunday morning ritual of clipping coupons for the collection

Today my local Sunday newspaper doubled in price from $1.50 to $3.00. Last week, the clerk at my local grocery store informed me that the price was going to double. There was no article about the price increase in either one of those Sunday papers. I did some light Internet searches and did not come across anything very useful on this subject matter. An article on the price increase could have been in one of the weekly publications, but I do not purchase them.
On the front page of today's paper were the headlines for the launch of the local news organization's applications for the iphone and tablets. The description read about users easily swiping through all the best of the local news and more. The brief article went further into describing the limitations between an online subscriber and a non-subscriber. The only difference is viewing access to areas of the website. Currently to subscribe to the website is free. The subscriber needs to give the news organization some personal information, such as birth date, zip code, and other personal interest.
It is commonly known for several years over the debate of the internet news and the impact on the future of the newspaper. My reasons to acknowledge this price raise is in part to follow the transition of print media culture and the impact on the coupon collection. Certain inquiries that I have are how long will my community pay for the increase of a Sunday paper? If the rumor is factual that the local news organization (which is a national US media & marketing organization) is slowly phasing out the actual newspaper, how and what will transpire in this shift from the tangible object to the intangible cyberspace? Is the coupon collection transitioning from print coupons to QR codes more quickly than I expected?
These questions right now are being filled with many assumptions. Time and the consumer choice in my community are the leading factor in this transition.

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